Essay about Deontological Advertising - 1279 Words

Depending on one’s perspective or level of awareness, the term consumerism might take on a variety of meanings. One thing is quite certain, however, we Americans enjoy consuming and more so, doing it conveniently. Unsurprisingly, the field of advertising in the business world is specifically dedicated to understanding exactly what products or services are of interest to us, the consumers. Commercial entities spend considerable amount of resources to advertising. The pharmaceutical industry is no different. It is with this context in mind and utilizing the Deontological framework, that I will examine the ethical fabric of direct pharmaceutical marketing to consumers. In the age of information, we are no longer limited to television and†¦show more content†¦Let us visit the tenets by which Immanuel Kant, a deontological philosopher, outlined his approach to morals in terms of decisions and acts. In his theory, Kant proposed an objective way of coming to an ethical answer to common â€Å"should I do it or, not† dilemmas. His method, which he termed the categorical imperative, was at the root of his moral philosophy (Johnson). In it, he outlined his three maxims by which to measure a proposed act. These were universality, by which an act faced scrutiny in answering whether the act would survive all persons doing it all the time. Would the world succumb as a result? If considered acceptable one would then accept the act. The second maxim involves us treating humans as ends as opposed to means. Kant’s second maxim would have us prevent malfeasance and manipulation of humans as a means to an end. The third maxim was the ultimate test. In contends that one must act as if one is the highest moral authority in the world. And, as such, the ultimate burden of acting moral, regardless of consequence, would rest on us (Kemerling). With this in mind, overlaying direct marketing to consumers upon this theory should shed light on some questions behind the ethics of pharmaceutical companies. In the 1980’s, drug companies were banned from advertising prescription drugs to consumers. That same decade brought changes in these regulations allowing companies to advertise, mostly inShow MoreRelatedEssay on McDonalds Ethical Behavior, or Not?2199 Words   |  9 Pagesor not McDonalds is ethical for advertising and selling obese and unhealthy foods to its customers. I believe it is important to explore this organization because McDonalds is one of the largest and most well-known food chains around the world. It is important to know that an organization as successful and large as them is also ethical with their approach. If a corporation as successful and profitable as McDonalds can be ethical with their selling and advertising schemes then just about any otherRead MoreAnalysis Of Justin Bieber s Latest Hair Cut3010 Words   |  13 Pagesthe camera may not lie about this nature skilful editing can. The question therefore arises, to what extent do commercial imperatives conflict with the work of journalists? Does the desire for ever increasing ratings and the ensuing increase in advertising revenue drive our media practitioners towards unethical behaviour and if so, what can be done to ensure ethical practice within a commercial media context? In this essay, we will explore these questions by looking at what the role of a journalistRead MoreDeontological Paper708 Words   |  3 PagesMGMT 368 Business Ethics Week 4 Deontological Second Paper April 15, 2012 Direct-to-consumer drug advertising - Deontological Point ofView For many years, consumers relied and depended on the expertise and knowledge of physicians to make decisions on their pharmaceutical needs. Before 1985, prescription drugs could not be advertised directly to consumers. The U.S Food and Drug Administration passed a rule that allowed Direct-to-consumer drug advertising in 1985. This ruling was passed onRead MoreOnline Advertising Methods For Advertising1719 Words   |  7 Pages Online Advertising Methods Background Every day, marketing professional come up with new ways in which they can market their products to consumers successfully. Marketing of products has significantly changed following the invention of the internet. The enormous popularity of the internet in the past decade has opened doors for marketers in a manner that one could not have imagined twenty years ago. Marketers utilize the internet for the purpose of advertising products in a great way than otherRead MoreThe Global Pharmaceuticals Market Is Worth Us $ 300 Billion A Year814 Words   |  4 Pagesconsumers? How does the dissent view this issue? The drugs have to be prescribed by a physician From a consumer perspective the DTC advertising can give consumers general knowledge of drugs that are offered by the pharmaceutical companies. These advertisements also give consumers information on conditions that they may not be aware of. Most importantly the DTC advertising can motivate consumers to seek medical care, which can help with the early detection of a patient’s medical issue. According to theRead MoreThe Legal Implications Of Advertising A Car1730 Words   |  7 Pagesconfiguration of the laws of the United States. Another determination will be made regarding the ethical correctness of the actions undertaken by many automotive manufacturers. The essay will conclude with a review of the possible legal ramifications of advertising a car as capable of participating in competitive racing and then expressly prohibiting this action in the warranty statement of the vehicle. Finally, several considerations will be made about what needs to and should happen in regard s to this issueRead MoreEthics in Advertisement of United Colors of Benetton2289 Words   |  10 Pagesadvertisement of United Colors of Benetton Are Benetton ´s advertisements ethical or not? Contents Introduction: 3 The United Colors of Benetton strategy 3 Three separate cycles of building Benetton’s value 4 Utilitarianism approach 6 Deontological approach 7 Conclusion 9 References 9 Introduction: As the students of MME (Economics and Management studies), we have chosen the topic, which involves our study program, which is the Marketing and Consumer behavior. Our topic is focused onRead MoreThe Media Standards Authority s Two Primary Types Of Responses2477 Words   |  10 Pages Offensive advertising deliberately startles and offends its audience by violating norms for social values and personal ideals, and furthers challenge the public’s conventional understanding of the social order. Offense is often more scrutinized in popular media, such as television, film, and videogames, more so than it is in advertising. However, advertising has the most potential in subliminally molding social norms because it is everywhere and often filtered and passed off as nuisance. ThroughRead MorePsoriasis Drug0 Humira1238 Words   |  5 Pagessince the advertisement did not indicate cancer risk even though Abbott gained that knowledge during their clinical trials (USDCSDNY, 2012, p.1 p.8). DiBartolo’s lawsuit against Abbott demonstrates the larger ethical issue of Direct-To-Consumer Advertising (DTCA) of prescription drugs. Should pharmaceutical companies directly advertise to patients? Can patients engage physicians in knowledgeable discussions? Do advertisements adequately describe drug risks and benefits? These issues are debated byRead MoreDue To The Extensive Amount Of Harm That Photo Manipulation1731 Words   |  7 Pagescan form a moral analysis on the issue. It is important to know the truth when trying to morally analyze the issue of photo manipulation in women. So, what are the facts? Businesses are using photo manipulation unethically in their methods of advertising. The images that they have of the models are being manipulated into something that they are not. A false idea of what one actually looks like is being portrayed within the photograph. They are providing the viewers with an inaccurate and unreliable

Stephen King Essay Outline - 978 Words

Stephen King â€Å"Each life makes its own imitation of immortality.† is exactly what Stephen King, one of top selling writers in history said when quoting on his own life. As one of the most renowned and famous authors of modern history, Stephen King has published a countless and immense number of bestsellers and worldwide hits. The King of Terror Stephen Edwin King is one of todays most popular and best-selling writers. His countless number of books have circled around the homes of millions of readers who are so intrigued by some of his most famous works. His works continue to embody the minds and fears of its reader while increasingly becoming ever more popular. Stephen King is not only a figure of present history but also a household†¦show more content†¦in English and qualified to teach on the high school level. The next year King and Tabitha Spruce were married in January 1971. He met Tabitha in the stacks of the Fogler Library at the University of Maine at Orono where they both worked as students. According to kings official website â€Å"Stephen made his first professional short story sale (â€Å"The Glass Floor†) to Startling Mystery Stories in 1967. Throughout the early years of his marriage, he continued to sell stories to mens magazines. Many of these were later gathered into the Night Shift collection or appeared in other anthologies.† These were some of the earlier writings that started the worldwide love for his amazing writing talent. During the fall of 1971, King started teaching high school English classes at Hampden Academy, the public high school in Hampden, Maine. King would write short stories on the weekends and evenings while he had free time. One of his first major works Carrie, was accepted for publication by Doubleday Co. on the spring of 1973. Later in t he summer of 1973 â€Å"Stephen wrote his next-published novel, originally titled Second Coming and then Jerusalems Lot, before it became Salems Lot, in a small room in the garage. During this period, Stephens mother died of cancer, at the age of 59.† Carrie was then officially published in the spring of 1974 and that same fall, the Kings left Maine for Boulder, Colorado. They lived there for a little less than a year,Show MoreRelatedWriting Is A Difficult Process. Not Everyone Can Pick It1022 Words   |  5 Pagesthat requires time and practice to master. Writing is extraordinary, it allows the author to express himself in ways they wouldn’t have been able to do otherwise. In â€Å"What Writing Is: from On Writing: A Memoir of the Craft, author and novelist Stephen King claims, writing is â€Å"telepathy† (305). Telepathy a form of magic that allows two people to communicate without speaking (306). The only other way to perform telepathy is to use magic. 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Moving Past a Memory free essay sample

Laughter filled the air like the aroma of my mothers perfume. Interruption. A knock on the door. â€Å"I have some good news and I have some bad news†. I never did find out what the good news was. I stood behind the closed door to listen. It turned into small talk and ended with a goodbye, tears, and my baby sister and me in the back of this strange man’s car: jet black, expensive, and ready to take us away. I was only six years old. Squeaky floors, uncomfortable chairs, papers wrestling, it was the court house. To this day I still get watery eyes as I pass by it on the freeway. At least I am not in that foster home again. Another night of the same food, and that one night I made a mistake of not being able to finish it all; all of that oatmeal and half of it ending up on my clothes because I had thrown it up. We will write a custom essay sample on Moving Past a Memory or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I was drenched and shaky. They stood there in their dark skin yelling at me and threw me in the shower with all I had on and told me to clean myself up. That night I cried myself to sleep and I just wanted to get away with my baby sister. I made a phone call a day later thinking that that man; with the expensive car, was on my side, that since he was a social worker he could find us a better home, that he would try to make some changes. Time felt like it went still, it was a few weeks yet finally someone took control and took custody of us. Luckily my sister went with her father and I got to stay with my grandparents, grandparents I had never met till that day. I had never felt more displaced, more alone, more deserted. I thought for awhile that this bad dream would never end. At one point I believed my mom would never want me back. Later I found out that she had fought for me. There has been so much left unsaid, but it is my own choice I choose to move on and get my life back together. Looking back; beyond even the foster home, the different homes I have lived in with my mom and the people I have lived without has helped me realize that I am an independent person and capable of making decisions and changes in my own life.

Models for International Business

Introduction In the current age of globalization and its impact on businesses, organizations are growingly embracing business internationalization as a strategic way of succeeding in the global market. In fact, companies have adopted different approaches to globalization so that they could gain competitive advantage in new international market and tremendously improve their financial performance outcomes.Advertising We will write a custom essay sample on Models for International Business specifically for you for only $16.05 $11/page Learn More The management teams of business organizations cannot ignore globalization, which explains their focus in developing global strategies guided by international business models (Schott 647). There have been shifts in international business as emerging markets increase their influence at the global stage. In addition, intense competition in local markets have made business establishments shift to global markets. Major international business organizations indicate a change of trend in global business, which would eventually result in economic power shift. Consequently, most organizations, both small and big increasingly evaluate the potential of international markets and implement strategies to facilitate global expansion. The retail industry is among those expanding at a high rate and saturation as well as increasing competition in the traditional markets highlights the need for international expansion. The current study focuses on the internationalization strategies adopted by Wal-Mart in its expansion to emerging markets under the three main models for international business. Wal-Mart – organizational background Wal-Mart is the leading multination organization in the retail industry with its headquarters in the United States. With annual revenue of more than $421 billion and sustained profitability, the company has a substantial financial basis to pursue its internationalization strateg ies. The company employees over 2 million employees worldwide, the company is the biggest employer in the private sector. The high number of employees and excellent financial results demonstrate that the firm has successfully utilized international business models to enter new international markets. Sam Walton founded the company in 1962 with a mission of selling products to customers at a discount to enable them lead a better life. The expansion of the company was based on establishing stores in small towns initially and grew to its current multinational status. Currently, the company has operations in more than fifteen countries in the developed and developing regions. The growth strategy of the company resulted in rapid expansion over the years and the internalization models have been vital in ensuring success in the global markets (Schott 648).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn M ore Models for business internationalization and application in Wal-Mart The current analysis of Wal-Mart’s internationalization is based on the three major models. These are the stage (Upsalla) model, the network model of internationalization and the transactional cost analysis model (Doherty and Tranchell 166). The Stage (Uppsalla) model The model was developed by Swedish researchers in 1970. The researchers were based at the University of Upsalla, and they focused their research studies on Swedish manufacturing companies. According to the model, the underlying principle of an organization’s decision-making process is the objective of achieving sustainable growth and profitability through strategic development when working under the lowest risk levels. Through the model, Wal-Mart and other multinationals choose the market for expansion and mode of entry. Expansion approaches enable companies to identify untapped markets, which could be used to increase their revenu es. The mode of entry that firms utilize to establish themselves in new markets is essential because it helps to project the future performance outcomes in the new markets. The model advocates for business internationalization to begin from the nearest markets because it is easy to understand the opportunities and operate at low-risk levels (Doherty and Tranchell 166). The model considers psychic distance, which refers to variations in the political system, language and culture. The model guides the company in choosing the entry method such as direct exportation, licensing, joint venturing and having fully owned subsidiaries. Other entry methods are vital with successive approaches in ensuring success. In moving to international markets, the company makes three major considerations. First, is the level of market commitment, which determines the level of resources invested in the new market. Second, the company considers the general knowledge, which the company can use in establishin g business in the international market. This has been possible considering the company’s long term experience through operations on other international markets. Third, the company considers human resources capabilities and another resource capacity to improve knowledge levels, creating more value and ensuring stronger commitment (Schott 649).Advertising We will write a custom essay sample on Models for International Business specifically for you for only $16.05 $11/page Learn More The transactional cost analysis model According to this model transactional processes are the main determinants in business internationalization. Using this approach, business expansion to the global market continues to the level where there is a balance between internal and external cost of doing the transaction. Using this model, the minimization of cost is at the center of every decision made for expansion. In its internationalization strategies, the company integrat es processes to its internal structure as a way of minimizing transaction costs. The analysis process considers aspects of market searching, contracting, monitoring and enforcement of the internationalization, which contribute to the overall transaction costs. The company considers costs going to the search process, which includes the collection of information to determine and analyze possible export intermediaries. Contacting cost considered include negotiating and formalizing of business agreements between the company and its international markets. Monitoring costs result from monitoring the internationalization agreement to ensure that every requirement is fulfilled. Enforcement costs result from ensuring the actual implementation and managing for reluctant partners in implementing internationalization agreement. The network model of internationalization The network model on business internationalization portrays the global industry comprising of other organizations involved in t he production distribution and consumption of products and services. In the network, organizations are connected to one another through the exchange of goods and services. In other words, the model asserts that no company could thrive in an international market without relying on the products and/or services of other organizations. The basis for analysis in the network is the transaction between firms. Indeed, in its expansion, Wal-Mart relies on the wider network to get resources some of which are controlled by other stakeholders and need effective coordination for expansion to be effective. Effective coordination between companies results in mutual interactions to achieve positive sustainable growth and survival in the business. The network model for internationalization highlights major aspects that link companies in the global market, such as technical, cognitive, legal, social, administrative and economic factors (Doherty and Tranchell 166).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Considering these factors the company commits significant resources, time and effort to establish effective relationships. There are direct and indirect associations between firms. Direct relations are for those firms that have actual transaction interactions. Indirect relationships are with the firms that interact with organizational counterparts (Schott 650). As indicated in the discussion, a company interacts with others from micro positions, with specific partners and macro positions, with the whole network. Over the years, business internationalization defined Wal-Mart’s position in various markets, its integration and strength in the market. In this regard, the company achieves internationalization of the organization through three major ways namely direct international extension, penetration and international integration. Additional insights Additional insights on models of business internationalization are drawn from the article, New thinking in international trade? A case study of the Day Chocolate Company, which indicates the importance of ensuring stakeholders benefit from the company’s international expansion. Just as the three models propose, the company considers the cocoa farmers as strategic shareholders and equity owners in the organization. The subsequent good relationships result in improved status of farmers and the sustained growth achieved by the organization. Critical insights drawn from the article is the significance of placing strategic partners at the center of organizations expanding to international markets. The article U.S. Apparel Retailers ’ International Expansion: an Application of the Uppsala Model, â€Å"elucidates the U.S. apparel retailers’ internationalization by proposing a theoretical framework that incorporates the antecedents of U.S. apparel retail firms’ international market involvement and investigating the effects of international activities on firm performance†. Implicatio ns for business internationalization The analysis of models for business internationalization using the case of Wal-Mart has several implications for business internalization in general. Top of the implication is the need for managers to combine practical experience and theoretical perspectives in the business globalization strategies (Doherty and Tranchell 166). Through the theoretical models, organizations learn critical lessons about internationalization by understanding the socio-economic and cultural factors in the new mew markets. The corporate center should take part in the implementation of expansion strategies, and organizational management, particularly the chief executive officer should engage with other partners directs or indirectly to achieve the benefits of business internationalization. Indeed, while companies have different ways of expanding to new markets, internationalization models indicate the need of engaging stakeholders to achieve sustainable growth in the ne w countries. As the internationalization models indicate, involving everyone in the expansion process enhances transparency and provides organizations with ways of managing potential implications on business operations. More importantly, the models emphasize on the importance of keeping in mind long term objectives of the company while addressing immediate objectives. Conclusion Globalization resulted in transformation in the conventional aspects of international relations and the business sector responded particularly well with many organizations expanding to international markets. From the analysis of models for business internationalization using Wal-Mart as the case study, the study examined three major models namely the stage, transactional cost analysis and the network models. Considering the heavy investment of financial, human and other resources, the models provide vital insights to guide organizations in developing and executing their internationalization strategies. Using the models for business internationalization, companies have a broader picture of factors that determine success or failure in the international market. The factors to consider in internationalization include market size and potential for growth, competition intensity, political and legal factors, the GDP, population distribution in the rural and urban areas as well as the socio-cultural environment. From the case of Wal-Mart, the company implemented its internationalization strategies based on guidelines of the models, which made the company hugely successful in most of the markets entered. The insights provided from analyzing the models and the case of Wal-Mart have major implication for the company and other intending to implement internationalization businesses. Works Cited Doherty, B., and Sophi T. â€Å"New thinking in international trade? A case study of The Day Chocolate Company.† Sustainable Development 13.3 (2005): 166-176. Print. Schott, Peter K. â€Å"Across-pro duct versus within-product specialization in international trade.† The Quarterly Journal of Economics 119.2 (2004): 647-678. Print. This essay on Models for International Business was written and submitted by user Abbey Ramsey to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.